Status: Unreviewed
Building Business
How IAs grow their business compliantly.
Marketing Channels
| Channel | Allowed? |
|---|---|
| Personal conversations | ✅ Yes |
| Social media | ✅ With guidelines |
| ✅ With opt-in | |
| Websites | ⚠️ Must be approved |
| Print materials | ⚠️ Must be approved |
| Video/Audio | ⚠️ Must be approved |
Marketing Approval
Company-Provided Materials
- Pre-approved for use
- Available in Back Office
- Use as-is without modification
Custom Materials
Must be submitted for approval before use.
- Submit via Marketing Material Submission Log
- Wait for approval
- Only use after approved
- Keep approval records
In This Section
| Page | Description |
|---|---|
| Permitted Marketing | What you can do |
| Required Disclosures | What you must include |
| Prohibited Activities | What not to do |
| Earnings Claims - Allowed | Safe income statements |
| Earnings Claims - Prohibited | Forbidden claims |
| Team Building Rules | Recruiting guidelines |
| Social Media Guidelines | Online compliance |
Marketing Principles
Truthful and Not Misleading
| ✅ Do | ❌ Don't |
|---|---|
| State accurate facts | Exaggerate benefits |
| Use verified testimonials | Fabricate success stories |
| Describe product accurately | Make medical/health claims |
Complete Information
| ✅ Do | ❌ Don't |
|---|---|
| Include required disclosures | Omit material facts |
| Explain how things work | Oversimplify misleadingly |
| Be clear about costs | Hide fees or requirements |
Fair and Honest
| ✅ Do | ❌ Don't |
|---|---|
| Respect competitors | Disparage other companies |
| Present realistic expectations | Promise unrealistic outcomes |
| Honor claims you make | Bait and switch |
Regulatory Framework
IAs must comply with:
- FTC guidelines on advertising
- DSA Code of Ethics
- State/country-specific regulations
- Company Policies & Procedures
Compliance Warning
Violations of marketing and business building rules can result in:
- Warning
- Suspension
- Termination
- Legal action
The company takes compliance seriously to protect all IAs and the business.
Quick Reference: What You Must NOT Do
| ❌ Prohibited |
|---|
| Income guarantees |
| Investment claims about CSR |
| Unauthorized marketing materials |
| Cross-recruiting |
| Operating in restricted territories |
| Lifestyle promises based on income |