Marketing Compliance

What marketing methods are approved, prohibited, and what happens when violations are found.

Sales Aids and Support Materials (P&P 3.6.1)

The Rule

"In general, IAs are prohibited from creating their own sales aids and support materials. Special consideration will be given to IAs of Earned Position Executive Associate and above."

IA Rank	Custom Materials
Below Executive Associate	Prohibited - use Company materials only
Executive Associate and above	Permitted with prior written approval

Approved Materials

All IAs must use materials available in the Back Office:

• Pre-approved brochures
• Official presentations
• Company-produced videos
• Personalized replicated website

Custom Material Approval

Executive Associate+ seeking approval must:

1. Complete Marketing Material Submission Form
2. Submit to compliance@corsairconnect.com
3. Await written approval before use

See Marketing Submission Form →

Prohibited Marketing Methods (P&P 3.4)

These methods are never permitted for any IA:

Telemarketing (3.4.1)

Prohibited	Notes
Cold calling	Calling anyone outside warm market
Auto-dialers	Automatic telephone dialing systems
Robocalls	Pre-recorded messages
Do-not-call violations	Significant legal penalties

Permitted: Occasional calls to warm market contacts only.

Email Solicitation / Spam (3.4.2)

Prohibited	Permitted
Mass unsolicited emails	Emails to warm market
Purchased lists	Contacts who opted in
No opt-out mechanism	Emails with opt-out
Deceptive subject lines	Clear, honest subjects

Email Requirements (3.5.1):

• Functioning return email address
• Opt-out notice in every email
• Physical mailing address included
• Clear disclosure it's an advertisement
• No deceptive subject lines or headers

Other Prohibited Methods

Method	Section	Why Prohibited
Flyers/Pamphlets	3.4.3	Unless Company-produced
Flea markets/garage sales/swap meets	3.4.4	Not professional image
TV/Radio advertising	3.4.5	Not permitted
Job/Employment boards	3.4.6	monster.com, careerbuilder, etc.
Craigslist	3.4.7	Strictly prohibited
Door-to-door sales	3.4.8	Prohibited for recruitment

Permitted Marketing Methods (P&P 3.5)

Social Media (3.5.2)

Permitted: Facebook, Instagram, LinkedIn, blogs, etc.

Requirements:

• Should lead to Company personalized website
• Not a substitute for official IA website
• Must follow content guidelines

Websites (3.5.3)

Permitted	Prohibited
Company personalized website	Independent websites
Back Office provided tools	Custom sites about Corsair Connect

"All IAs must use the Company's personalized website program only."

Links and Banner Ads (3.5.4)

Permitted with approval:

• Banner ads linking to your personalized website
• Links on third-party sites

Requirements:

1. Must use Company-approved banner ads/templates
2. Must submit third-party URL for review BEFORE placing
3. Must receive written approval
4. Third-party site must NOT:
   • Link to other Direct Selling companies
   • Contain offensive/controversial content
   • Be inappropriate for any age group

Search Engine Advertising (3.5.5)

Permitted: Google, Bing, Yahoo ads

Prohibited: Using Company trade names, trademarks, service names, product names, or "Corsair Connect" as search keywords.

Trade Shows (3.5.6)

Eligibility: Senior Associate and above only

Requirements:

1. Submit Trade Show Application to compliance
2. Receive written confirmation
3. Within 14 days: provide event advertisement, signed contract, paid deposit receipt
4. Purchase official Corsair Connect ID Badge
5. Only 1 IA authorized per trade show

Not Approved: Flea markets, garage sales, swap meets

Unauthorized Claims (P&P 3.7)

Income Claims (3.7.2)

Prohibited	Reason
Income guarantees	"Earn $10K/month"
Income projections	"You could make..."
Showing checks/bank statements	Without authorization
Claims beyond Company materials	No independent claims

Permitted: Only claims in Company-produced materials.

Product/Service Claims (3.7.3)

Prohibited	Reason
Pricing deviations	Must match Company literature
Savings claims not in writing	Unauthorized
Medical/health claims	Not permitted

CSR Claims (3.7.4)

Prohibited	Permitted
CSR as investment/security	CSR as plastic credits
Guaranteed returns	Value may fluctuate
Financial advice	Factual information only

Unauthorized Material Found

Discovery Sources

Unauthorized materials may be found via:

• Customer complaints
• IA reports
• Field Compliance Reviews
• Social media monitoring
• Website monitoring
• Public tips

Investigation Process

flowchart TD
    A[Unauthorized Material Discovered] --> B[Document Evidence]
    B --> C[Identify IA]
    C --> D[Review Material vs Policy]
    D --> E{Violation Confirmed?}
    E -->|No| F[Close - No Action]
    E -->|Yes| G{Severity Assessment}
    G -->|Minor/First Offense| H[Written Warning]
    G -->|Moderate| I[Corrective Action + Deadline]
    G -->|Serious| J[Commission Hold + Investigation]
    G -->|Severe/Repeat| K[Suspension or Termination]
    H --> L[Remove Material Required]
    I --> L
    J --> M[Full Investigation]
    M --> N{Resolution}
    N -->|Compliant| L
    N -->|Non-compliant| K
    L --> O[Monitor for Recurrence]

Immediate Actions Required

When unauthorized material is confirmed:

Action	Responsibility	Timeline
Document violation	Compliance Team	Immediately
Notify IA of violation	Compliance Team	Within 2 business days
IA removes material	IA	Within 48 hours of notice
Confirm removal	Compliance Team	Within 5 business days

Response by Severity

Severity	Indicators	Response
Minor	First offense, no customer harm, quickly correctable	Written warning, remove material
Moderate	Repeat offense, misleading claims, slow to correct	Written warning, corrective action, deadline
Serious	Income claims, unauthorized website, customer complaints	Commission hold, formal investigation
Severe	Fraud, legal violations, repeated serious violations	Suspension or termination

Sponsor Notification

When a downline IA violates marketing policies:

Sponsor Level	Notified?	Details Provided
Direct Sponsor	Yes	Full details
Upline 5-Star	Yes	Summary + IA name
Company	Yes	Full details
Public	No	Aggregate statistics only

Compliance with Company Investigation

Per P&P Section 6.1, IAs must cooperate with investigations:

• Respond completely and truthfully to inquiries
• Furnish documents within 3 business days
• Authenticate documents when requested
• Testify truthfully if required

Failure to cooperate may result in additional sanctions.

Prevention

Best Practices

Do	Don't
Use Back Office materials	Create your own materials
Ask before posting	Assume it's OK
Include required disclosures	Make income claims
Use personalized website	Build independent sites
Document approvals	Use unapproved content

Training Resources

• Back Office: Marketing Guidelines section
• Company webinars on compliant marketing
• Sponsor/upline guidance
• This compliance documentation

Related Documentation

• Marketing Submission Form
• Violation Reporting
• Terms (Partner) Section 3
• Disciplinary Sanctions